Thursday, October 31, 2019

Architecture, law and politics Essay Example | Topics and Well Written Essays - 2750 words

Architecture, law and politics - Essay Example The obvious mistake in public housing over the last fifty years overshadows the occasional and long honored history of architect’s participation in social housing. Seventy percent of the cost of a new building is influenced by planning and design (Muir, 2013). Careful planning and sensitive design that save even the ten percent of those costs can reduce the monthly payments by over one hundred euros. Although any single design decision is not likely to yield dramatic savings and improved quality, thoughtful unit planning will. For instance, a social housing plan that does not utilize the space efficiently may call for long hallways, which add little to the dwelling and costs money to construct. Additionally, they need to be lighted and heated, an ongoing expense for the occupants of the social housing. For all that one might save by utilizing materials of poor quality and scrimping on space, such short-sighted penny-wise attitudes are ultimately costly both economically and so cially.     United Kingdom’s contemporary social housing can be tracked back to humanitarian responses to the overcrowding upon industrialization and urbanization of Britain in the late eighteenth and early nineteenth century. Outbreaks of cholera in the 1830s, 1840s, and 1850s significantly led to the creation of social settlement. Added with the release of a report on the Sanitary Condition of the Laboring Population of Great Britain by Chadwick in 1842 established the powerful direct adverse impact of industrialization on population health.

Tuesday, October 29, 2019

Astoronomy Essay Example | Topics and Well Written Essays - 1000 words

Astoronomy - Essay Example Ancient Chinese thought Heaven to be of a round shape. The Emperor lived in the highest level. At the center of this heaven is the North Start. Note that for them, the center is the most pivotal part. Ancient Chinese Cosmology had its obvious influences from Taoist philosophy. It values balance, or the harmony of the yin and yang, good and evil. Dualism pervades their thinking, and this has contributed to the rise of two prominent personalities: the Emperor and Imperial Astronomer. The latter is said to use astronomy to predict the future, while the former used the findings of the latter to make decisions. This structured, overlapping thinking permeates their society, and that we cannot help but conclude that astronomy was also part of their life (â€Å"Ancient Chinese Cosmology†). Ancient Chinese astronomers catalogued every star visible to their naked eye. After which they grouped them into constellations called â€Å"palaces† or â€Å"mansions.† (â€Å"Early History of Astronomy – Ancient China†). The ancient Chinese had a systematic way of classifying a star. They assign a particular ordinal number of an asterism to a star. For example, â€Å"the 4th star of name of ‘asterism.’† (â€Å"Chinese constellation†) Scholars consider that ancient Chinese records of astronomical events are very significant for today. The findings have saved modern astronomers if they were to grope from no knowledge. Hence, rapid progress in observation was made possible (Wang, 2006). For example, China had large records of meteor showers. One of those that compiled such records was Shen Kuo in his book Dream Stream Essays. He reportedly wrote: "When stars fall to the earth, they become stones." (Jessie, 2003). China has created and maintained an old but successful tradition in science and technology. This has enabled China to position itself into the forefront of development. As far as Astronomy is concerned, China’s contribution to it

Sunday, October 27, 2019

Analyze The Mix And Activities Of Nestle Marketing Essay

Analyze The Mix And Activities Of Nestle Marketing Essay In this report we are trying to investigate and analyze the Marketing Mix Activities of NESTLE. Most of the marketing practitioners regard marketing mix as a tool for transaction marketing and the archetype for operational marketing planning. (Gronroos, 1994:347) 4ps.png Elements of Marketing Mix (Armstrong and Kotler, 2001). MANAGING THE MARKETING MIX Customer Wants Marketing Mix Variables Managing the Marketing Mix (Baker, 1999:302) The above figure describes how a company could by research and successful adaptation can understand and develop products to match the customers requirements. According to Baker (1999: 303), by understanding and matching the needs of the customers efficient management of marketing mix is possible. COMPONENTS OF MARKETING MIX Impact Positive and Negative PRODUCT Kotler and Armstrong (2001) define a product as any entity that can be offered to a market by a company for attention, acquisition, consumption or use that might satisfy the needs of their customers. Product Mix Product mix is the total range of products that are manufactured by a company. The major aspects to be considered in product mix are explained below. http://genevalunch.com/files/2010/01/Nestl%C3%A9_products_1001192.jpg Variety: Nestle offers a wide product mix that comprises of food, health and nutrition products to meet the customer needs. Nestle offers its products in the following categories: Bottled water, Baby foods, Breakfast cereals, Chocolate and confectionery, Coffee, Dairy products, Drinks, Ice cream, In the Kitchen, Nestle Professional, Nutrition and Health, Pet care. Quality: Nestle is well known for the quality and taste of its products. Nestle Believes that Success is built on Quality. Design: As its variety range, Nestle also has a greater range of design. Nestle make sure all their new products look different and attractive. Nestle creates more jobs in Yorksmarties-jh4_gem.jpg smarties image by libsta_girl Features: Nestle have made sure that all their products have special features to make it more attractive to the customers. For example: In case of their ice creams, they have tried to include the special feature that is the low fat and sugar content. http://squeezydeals.files.wordpress.com/2009/04/picture-11.png?w=273h=258 Brand name: A strong brand name is important for both the company and the consumers as it adds to the value of the company, differentiates the products from those of its competitors and affects the consumer discernment of the company (Jobber 2007:328). A strong brand name also acts as a source of quality certification and can influence consumer preferences of products. Nestle, through its strong brand name and market presence has captured the heart of the customers worldwide. In the present health- conscious society, Nestle has captivated a loyal customer base through its focus on nutrition and health requirements and consumer preferences at a competitive price and it has enhanced the reputation of the company. A Nestle brand name on a product is a promise to the customer that it is safe to consume, that it complies with all regulations and that it meets high standards of quality Packaging: Packaging involves designing and developing a cover for a product in order to make it attractive to the consumers. Packaging was just a means for protecting the product in the past, but today increase in competition has resulted in the need to differentiate the product from those of its competitors to attract the customers and to describe the features of the product in order to gain consumer recognition. Poor designs can be one of the reasons for reduction in sales of a product due to less customer satisfaction. Nestle uses very attractive packaging as one of their main marketing strategies. For its efforts, Nestle has won several accolades such as the Silver Star and Best in category as Best Packaging Innovation leading to a significant reduction in household waste by the British Institute of Packaging for the Dairy Box biodegradable tray which is manufactured by using renewable resources. http://www.sophiesflorist.co.uk/images/chocolates/dairy%20box.jpg ROMOTION Stanton and Futrell (1987:418), describe promotion as an important element of marketing mix which aims in informing and persuading the market about the products and services of the company. J:uad18.jpg J:nescafe.jpg According to Baker (1999, 310) the method of communicating the product offer which is made by a company to match the needs of the customers and to persuade them to try the product is Promotion. They feel that the significance of promotion increases when the distance between the producers and customers increase and as the number of customers increase. Promotion activity does not depend on the demand; even if the demand is high promotional activities should go on in order to keep the manufacturers name before the customers. Nestle uses promotion as one of the major source to reach their customers to make them aware of the value of different products introduced in the market. Nestle adopts a promotion mix with a perfect blend of several different promotion tools to promote the value of its product and make the customers aware of their products. Promotion Tools PERSONAL SELLING: According to Stanton and Futrell (1987: 418), personal selling is mainly used when the market is geographically concentrated (Few customers) and when the products are custom made. It is defined as a face to face communication with buyers in the aim of pursuing the customers to purchase by Simon(). Its a one to one marketing. Tele marketing, door drops inserts, Door to door selling are all techniques used in personal selling. J:7_essentialprotein_image.jpg J:6_essentialprotein_image.jpg Nestle uses personal selling for specialized and sophisticated products. ADVERTISING: Advertising according to Groucutt (2005:215) is to communicate to a specific audience to stimulate action and its success is in the way the right information reaches the right person at the right time. Majaro (1993) says that advertising is any paid form non-personal communication of products, services or ideas through a commercial media. (Stanton and Futrell, 1987) Promotion through advertising is mainly done when the market is geographically dispersed or when the product is standardized. Nestlà ©s advertisements are well known in the market and they have made sure that the advertisements are attractive through all the possible media. Nestle also uses internet to promote their products, where they have different websites hosted for different products. Different strategies for each product like online competitions and distributions. HOW ADVERTISING WORKS Tim Ambler and Demetrios Vakratsas have formulated a framework for studying how advertising works for a company. How Advertising Works (Ambler, Vakratsas 1999:26) They have considered the input to be advertising own and competitive brands. Scheduling the media and message contents are the motivation factors or triggers the consumers response. Cognition, the thinking dimension of a persons response, and affect, the feeling dimension, are portrayed as two major intermediate advertising effects (Ambler, Vakratsas, 1999:26) SALES PROMOTION: Sales promotion represents non- media campaigns such as sampling displays, shows, exhibitions and contests (Majaro, 1993:35). Stanton and Futrell (1987:418) believes that sales promotions one of the fastest growing promotional methods these days. Free samples, Money off coupons, extra value offers buy one get one free, bundling, privilege points are all different methods used in sales promotion. Nestle also uses sales promotion as one of their promotion tools by offering programmes like every day eating coupon codes and discounts and offers for online shopping on nestle products. PUBLICITY: Publicity is a promotional method where the organization is not paying for the communication about its products and is benefiting from it (Stanton and Futrell 1987:419). This occurs either through a non-personal news story appearing in a mass medium or is delivered by a person in an interview or a speech. Publicity is achieved mainly through public relations activities. According to Jobber (2007) sponsorship provides more opportunities for publicity in the media. Nestle is a well known brand in the market and its fame describes its publicity and the further publicity occurs during various interviews of officials of Nestle. Publicity for Nestle also occurs during the launch of every new product and when the annual sale reports are published. This publicity obtained by Nestle is not by paying any of the media. Nestle, public relation activities is evident from how they try to communicate with government organizations as well as the customers about the different issues that they face. Through public relations Nestle try to bring to the attention of all the customers and organizations concerned about various issues and the current approach they are taking towards these issues. PRICE Price is defined as the value of a product that we get in return for all the effort that was taken for its production and also for marketing of the same product. Price is the revenue earner so it is considered as the odd one in the marketing mix. It is also considered as an important market tool which is visible to both customers and competitors (Baker 1985). The price of a product depends on a number of factors like, changes in technology, effect of suppliers, competitive pressure and the increasing price sensitivity of the customers. Price is also directly dependent on the demand of the product. If the demands increase the price will also increase and vice versa. Consumers generally show a keen interest in tracking the prices of the products which they usually purchase. This enables them to analyze the attractiveness of the product and be vigilant about the changes in price of the product, thus enabling them to compare the prices of the product in various stores (Vanhuele and Dreze 2002:72). Pricing of the Product Companies usually do not set a single price, but rather develop a pricing structure that reflects variations in geographical demand and costs, market-segment requirements, purchasing timing, order levels, delivery frequency, guarantees, service contract, and other factors (Kotler, Keller, Brady, Goodman and Hansen: 2009). According to David Jobber, pricing of a product mainly depends on 3 factors: cost, competitor and the market. COST ORIENTED PRICING The most common method of pricing of a product is cost oriented pricing, in which it is divided into full cost pricing which involves the calculating of cost of all labour and materials and direct cost pricing which involves the calculation of only those costs that are likely to rise as output increases. COMPETITOR ORIENTED PRICING The approach to pricing which only depends on the competitor rather than costs when framing a business is called competitor oriented pricing. Every consumer will judge the price of a product by comparing it with a similar product in the same range which is produced by their competitor (Kotler, Armstrong, Saunders and Wong 2001). MARKET ORIENTED PRICING Market oriented pricing is one of the important area which depends on competiveness of a product in the market. For a new product the positioning strategy controls the pricing and for an existing product price will depend on the strategic objectives. Price-Quality Relationships Price is directly dependent on the quality of the product. As the quality of a product increases the price also goes up. Nestle is a quality focused company and hence to compete with current market it need to carry out the pricing process of the product very carefully. Nestle is a very successful company and all its products are at affordable prices. PRODUCT LINE PRICING Most of the companies usually develop product lines rather than single products. In product line pricing the management must decide on the pricing steps to set between various products in a line (Kotler, Armstrong, Saunders and Wong 2001). In product line pricing, cost difference between the product in the line, evaluation of customers and also the competitors products with small price difference is also taken into account. EXPLICABILITY Explicability is defined as the capability of sales people to explain a high price to customer. In market customer demands the economic justification of product prices. If the sales people fail to give a clear idea of the product development stages, it will reduce the value of product. As Nestle is very innovative it needs a high financial support for its RD and it is not easy to give idea about the product development costs to an ordinary customer. COMPETITION Competition plays an important role in the cost consideration of a product in a business. The main competitors of Nestle are Heinz, Kraft, ConAgra, Mars Incorporated, Hershey, Cadbury, General mills etc. Since all their main competitors are also well branded, they cannot price a product without analyzing the competitors pricing. But the main advantages behind their successful pricing are that they are very superior in its market position. NEGOTIATING MARGINS In certain market customer expects a price reduction in some products. Competitive discounts, fast payment discounts an annual volume bonus and other promotional allowances come under this category. Nestle and its negotiations with its suppliers made them to gain a good reasonable margin in all its goods. EFFECT OF DISTRIBUTORS/RETAILERS Well qualified suppliers and efficient retailers is also a factor which affects the price of a product. If a distributor supplies a product with high price or a retailer sells a product in high margin it will cause the variations in price of the products. Nestle itself agreed that their distributors are well developed and hence the company can control the price of its products. POLITICAL FACTORS Nestle sometimes blames the policies of governments for its poor reflection on the exports. Some of the government policies which results in increase in packaging cost makes the product less competitive in the global exporting market. PLACE Armstrong and Kotler (2001) describes place as the activity of a company to make the products available to the customers. Place Strategies The major factors to be considered while formulating a place strategy are Channels, Coverage, Assortments, Locations, Inventory, Transportation, and Logistics. Channel distribution strategies deal with the decisions on making the products available to the target customers in usable condition. A channel of distribution is the combination of institutions through which a seller markets the products to the user or ultimate consumer (Peter, Donnelly 2004:145). As the time and finances required for setting up a channel of distribution are comparatively high, the place strategies are often critical for the success of a firm. The channels of distribution can be of two different types on the basis of the targeted consumer. It may differ when the end user of the product is a consumer or an organization, the Consumer Marketing Channel and the Business Marketing Channel. Consumer Marketing Channel: Armstrong and Kotler (2001) Nestle adopts the consumer marketing channel where the products from the producer reaches the consumer through the wholesalers or retailers. Nestle has e-marketing for some of its products where the products reach the consumers directly from the producer. Business Marketing Channel (Armstrong and Kotler, 2001) According to Donnelly (2004:150),the channel of distribution strategic decisions are determined on the basis of the following factors: Distribution coverage required Degree of control desired Total distribution cost Channel flexibility Distribution coverage may vary based on the features of the product, the market and the target customers. The company may opt for intensive distribution, selective distribution or exclusive distribution. In the case of intensive distribution, the company tries to sell the product through the maximum number of retailers and wholesalers. In selective distribution, the company may limit the number of wholesalers and retailers which are the best in that market while in the case of exclusive distribution; the manufacturing company may provide exclusive rights for distributing the product to only one or a few distributors. Nestle has adopted intensive distribution strategy in order to make its products available to a large customer base. Nestle products are available through a large number of retail outlets. Besides this, Nestle has also launched an e-shop for promoting its confectionary in Japan which allows the consumers to buy Kit Kat chocolates online. The coverage of Nestle is world-wide as it has a wide distribution channel and several manufacturing units at different places around the world. Marketing logistics involves the planning, implementing and controlling of physical flow of goods, services and related information from points of origin to points of consumption to meet customer requirements at a profit (Armstrong and Kotler 2001:342). Nestle underwent a complete re-engineering of its supply chain which was aided by Total Logistics which has benefitted both Nestle and its consumers. Nestle has been able to operate composite pallet loads for entire UK, combining beverages and confectionery through two vehicle fleets and two distribution hubs (http://www.total-logistics.eu.com/logistics-clients/logistics-consultants-case-studies/nestle.html). Through this, Nestle has been able to decrease its fleet size and satisfy smaller delivery volumes without any increase in the costs.

Friday, October 25, 2019

Dr. Faustus Essay -- essays research papers

Dr. Faustus Dr. Faustus, written by Christopher, is the story of a man that represents the common human dissatisfaction with being human. He sells his soul to the devil for what he believes to be limitless power, with full logical knowledge as to the consequences of such a transaction. He knows the stakes of his gamble with the devil. His extensive education and his cultural environment had certainly alerted him as to the dangers associated with Lucifer. Although aware of the consequences of such a pact, he is blinded by three things that bring about his ultimate demise. His greed to know all, his pride that made him believe he was better than man, and his denial that in the end he would bring his own downfall upon himself. If Faustus had not been these things he would not have brought an end to himself. Dr. Faustus denies the existence of everything, from his eventual torture in hell if he does not repent, to men, society, and indeed the world. The only aspect of his life which he does not deny is his physical reality. When Faustus meets with Mephistopheles (a messenger of the devil) he is frightened and demands a new appearance for his devil servant. "I charge thee to return and change thy shape; Thou art to ugly to attend on me. Go, and return an old Franciscan friar; That holy shape becomes a devil best." (Marlowe p.14) By choosing Mephistopheles to change his form, he i...

Thursday, October 24, 2019

Policy Priority Issue Essay

Policy Priority Issue Those who utilize the Medicaid system range from low income families to the over 65 age group. Within this population is also those who are disabled due to physical or mental problems. This is among the sickliest of our American population. A paper based on a study in Oregon stated that â€Å"Medicaid significantly increased the probability of being diagnosed with diabetes, and being on diabetes medication as well as high blood pressure and high cholesterol.†(Baicker et al., 2013, p. 1715). Much of this is due to the struggle that the Medicaid beneficiary has to accessing all of the benefits of the program. This mostly consists of medical appointments, especially those related to a specialist physician. This paper will identify the importance to make available proper healthcare to those who receive Medicaid. Not only with specialty doctors but also with their own primary physicians. The need to transfer the ownership from the government to the patient is necessary for better healthcare outcomes. This is directly correlated to the care received and expected by the patient. This will result in a better outcome both medically for the patient and fiscally for the government. The specific problem Medicaid is a government sponsored and run program, it provides care to over 53 million low income Americans yearly and has an average operating budget of $349 billion dollars (O’Shea, 2007). This increasingly high expenditure has caused much strained to the budgets of not only the federal government but also the state budgets as well. With the changes to the way we view healthcare and the use of evidence based practice in the care delivered it is evident that the quality of care given to those with Medicaid is missing. Evidence has shown that patient’s with Medicaid receive inferior care than those with private insurance based solely on the access they have to the Medical providers, especially those who provide specialty care (O’Shea, 2007). In a survey conducted in 2003, it highlighted that the recurrent problem is the reimbursement rate from Medicaid to the physician (O’Shea, 2007). The Center for Studying Health System Change (HSC) show that 21% of physicians that state they accept Medicaid have reported they will not accept a new Medicaid patient in 2004-2005(O’Shea, 2007). This number would only logically be assumed to have risen in 2013 A survey conducted by the U.S. National Health reported that researchers have found two standout trends among Medicaid beneficiaries: they have more difficulty getting primary care and specialty care and they visit hospital emergency departments more often than those with private insurance (Seaberg, 2012). The lack of primary and specialty care access is mostly contributed to the following barriers; unable to reach the MD by phone, not having a timely appointment with the MD and lastly unable to find a specialty MD that will accept Medicaid. In a recent report released by the Partnership to Fight Chronic Disease, it stated that about 30% of Medicaid patients experience â€Å"extreme uncoordinated care†, there is a strong correlation between this situation and higher Medicaid spending and less quality of care given (Bush, 2012). After January 1st 2013, healthcare providers have experienced a 2% reduction in payments for Medicaid beneficiary, this will only create more of a problem for these patients to seek the care thy desperately need. The question must be asked, how can we give the care necessary to those with Medicaid and also make this as cost effective for the providers seeing the patient as well. Steps to Change There is much conversation in government today that would expand the Medicaid program, but there is no discussion on payment to physicians, hospitals and other providers, which is the main problem at hand. A system that would most be beneficial is one that is centered on the patient-doctor relationship (Felland, Lechner, & Sommers, 2013). This would not only improve the standard of care given to the patient but help with the fiscal decline related to a very broken system that is presently in place. Our aim should be to stop the decision making from the government, and transfer this power to the individual as well as promote individual responsibility for healthcare choices. A policy that would restructure the financing of healthcare to assist low-income families and medically needy Americans to purchase coverage that would best meet their needs and their medical situations. This approach would need to be Nationwide and would be a great undertaking to accomplish. The rational approach model would be the model of choice for this type of change. It would take many years to accomplish based on financial barrier as it pertains to the various budgets at the state and federal levels. However, the end result would be that a personal ownership of health insurance, and control over the flow of dollars in the health care system, this will enhance personal responsibility. Another aspect it would accomplish would be that patients would demand and receive better value for health their care dollars. This ownership of their own care would raise much awareness in the patients and facilitate many quality conversations with their healthcare provider. This is an opportunity currently unavailable to patients enrolled in the Medicaid program and has resulted in a system that does not give quality care and the costly price to the government is evident. Until we can have all 50 states participating in this policy change Nationwide, there are some steps that can be taken with the present system in place. These would involve the use of technology in interesting situations. If you cannot get the patient to the physician, regardless of primary or specialty, bring the physician to the patient. Using telehealth programs would help identify problem before they are in need of emergency attention (Felland et al., 2013). Kentucky used this system to help with the overpopulated Medicaid system and this state was able to save money and provide quality care to those who are in need of it (Ungar, 2013). Another solution would be to expand the primary role of the primary provider. Utilizing the Advanced Registered Nurse Practitioner (ARNP) to take on the care of patients in the role of the Primary Provider would help ease the burden for the dwindling Medical Community (Felland et al., 2013). With only 7% of the graduating physicians choosing primary care a large strain is evident on the medical community to provide care to patients (Sellers, 2013). Both the above policy changes would best be suited under the stage-sequential model. Putting both of these changes in to place at the same time in multiple areas then re-evaluating the need for changes in order to define a process that could be utilized Nationwide would be important for success. Both of these policy changes would give way to better care for the Medicaid beneficiary, better outcomes and a use of funds that would be cost effective as well. Conclusion In conclusion this paper has reviewed the importance of change needed to the present Medicaid system. The present system has shown to take away the ownership of healthcare from the patient and given it to the government. In doing so several areas for needed improvement have been identifies; cost, lack of resources among physicians and most important below quality care. All resulting in a system that is not able to deliver quality care to those who are in desperate need of it the most. By implementing the changes outlined in this paper, it will be able to change and improve these barriers for the better, resulting in better patient care outcomes, better financial outcomes and a healthier America. References Baicker, K., Taubman, S., Allen, H., Bernstein, M., Gruber, J., Newhouse, J., †¦ Zaslavsky, A. (2013, May 2, 2013). The Oregon Experiment — Effects of Medicaid on clinical outcomes. The New England Journal of Medicine, 368, 1713-1722. Bush, H. (2012, November 2012). Caring for the costliest. Hospital and Health Networks, 156-162. Felland, L., Lechner, A., & Sommers, A. (2013, June 6, 2013). Improving access to specialty care for Medicaid patients: policy issues and options. The Common Wealth Fund. Retrieved from http://www.commonwealthfund.org/Publications/Fund-Reports/2013/Jun/Improving-Access-to-Speciality-Care.aspx O’Shea, J. (2007). More Medicaid means less quality health care. Retrieved from http://www.heritage.org/research/reports/2007/03/more-medicaid-means-less-quality-health-care Seaberg, D. (2012). Medicaid patients go to emergency room more often. Retrieved from http://www.ncpa.org/sub/dpd/index.php?Article_ID=21732 Sellers, A. (2013, July 23, 2013). Nur se practitioners aim to fill care gap.

Wednesday, October 23, 2019

Effects of Alcohol and Nicotine Use

The Effects of Alcohol and Nicotine Use Tobacco and alcohol use are common addictions amongst Americans. Each of these products are easily accessible at any convenience store and are perceived to be pleasurable activities as a result of their prevalence in American society. Both drugs also have significantly adverse effects on an individual's health and overall well-being. However, tobacco and alcohol consumption are quite different in the nature of the addiction, and the risks each drug pose to one's health. Tobacco has been present even before the establishment of America.In 1492, Christopher Columbus was offered dried tobacco leaves from the Native Americans he encountered. By 1600, tobacco was used for its assumed healing qualities and was often used as currency. Not until 1826 was the pure form of nicotine finally discovered and labeled a dangerous poison. During the 1980's, many lawsuits were filed against tobacco companies because of the harmful effects of their products. Smok ing became politically incorrect and more businesses began to prohibit smoking on their premises.Despite this, cigarette consumption in America is still common. Today, Marlboro is considered one of the most valuable brands of any product in the world, valued at over 30 billion dollars. (NCSU Libraries) Although the supposed health benefits of tobacco have been promoted by both a variety of cultures and corporations alike, the physical effects of nicotine on the body are now indisputable. In as little as ten minutes after consumption, nicotine can raise blood pressure, heart rate, and constrict blood vessels,thus increasing the chance of heart attack and stroke.Habitual use has been linked to cancer of the lung, throat, mouth, esophagus, bladder, cervix, kidney, larynx, and stomach. (Center for Disease Control and Prevention) Even casual use is accompanied by increased coughing, congestion, fatigue, and shortness of breath. Aside from the havoc wrought internally from the frequent us e of tobacco, it also causes negative changes to one's physical appearance. These changes include, but are not limited to, tooth decay, gingivial recession, halitosis, stained fingers, and an unpleasant odor on one's person. University Health Center at the University of Georgia) According to the American Heart Association, in as little as one cigarette, a user may be addicted to nicotine. Nicotine addiction is recognized by the uncontrollable cravings to consume tobacco products. An addict may feel anxious about the next time they are able to use, and may be very irritable until their craving has been satisfied. As a user decreases their use of tobacco, they begin to withdrawal. Indications of withdrawal are different for each individual.A person will generally be cantankerous, and may suffer physical ailments, such as headaches, nausea, and cold like symptoms. Increased appetite, impaired work performance, and depression are additional symptoms linked to nicotine withdrawal. (Natio nal Library of Medicine) Alcohol has been a prevalent substance in human culture since 6400 B. C. According to Dr. William L. Smith, excavated clay jugs dating back to neolithic periods suggest the intentional fermentation of alcohol. Alcohol most likely originated in Middle Eastern regions, and was used primarily for its healing, antiseptic and religious purposes, often as a gift to the divine.Alcohol has always been a part of American culture, as it was first brought over by English settlers. One of the first laws regarding alcohol was passed in early seventeenth century Virginia. The law prohibited public drunkenness, as it was a threat to society. Though, the first alcohol related laws did not prohibit the substance itself. In 1920, National Prohibition took effect, consequently the 18th Amendment of the United States Constitution. However, in 1933, the 21st Amendment repealed the prohibition, legalizing the creation, sale, and consumption of alcohol. WWW2 Webserver) Laws in reg ards to alcohol had to be placed into effect in order to ensure the safety of America's people. Whether or not the alcohol use is routine, the array of symptoms that may be exhibited have the opportunity to be devastating to the user and to the public.In one night of drinking, the intoxicated individual has already put themselves at risk for alcohol poisoning, miscarriage, violence, and death. One of the least tolerated criminal offenses of today is driving while intoxicated (DWI), or driving under the influence (DUI), which is defined by a blood alcohol content level over . 8%. A few sips of an alcoholic beverage can debilitate the driver, causing them to careen in and out of lanes, run red lights, and other dangerous driving practices. Alcohol is also a common factor in regards to risky sexual behaviors. The impaired ability to make responsible decisions increases the chance of accidental pregnancies and sexually transmitted diseases. Heavy alcohol use over the lifetime causes ann ihilating physical and psychiatric damage to the body. The user becomes at risk for a variety of health issues, including cirrhosis, dementia, liver disease, and stroke.Long term use also puts the individual at risk for mouth, throat, esophagus, liver, and colon cancer. While the internal damage is taking place, the individual is slowly using their ability to function in society. The daily drunken stupor or hangover prohibits the person from excelling in the work place and in the classroom. Stomach pain, headache, and irritability are common symptoms that hinder the usefulness of the individual. If these characteristics persist, job loss and expulsion will occur. Aside from the regression of skills and potential successes, an alcoholic will induce detriment upon their family and friends. Center for Disease Control and Prevention) Alcoholism is, according to the University of Maryland Medical center, a â€Å"chronic, often progressive disease in which a person craves alcohol and dri nks despite repeated alcohol related problems, like losing a job or a relationship. † The disease is often accompanied by a significantly high tolerance to alcohol, drinking in order to feel â€Å"good† again. An addict may sneak or hide drinks, plan activities around drinking, or drink to escape life's hassles. Family and friends of the victim may notice personality changes, mood swings, and broken promises.The addict may feel troubled by how much they are consuming, and may be quick to defend themselves with confrontations regarding their drinking habits. When an alcoholic is unable to drink as much as need be, they suffer from physical withdrawal symptoms that inhibit them from feeling well. Nausea, sweating, shakiness, and anxiety, are all common signs of alcohol withdrawal. Insomnia, hand tremors, and fatigue are additional symptoms that may be experienced. (University of Maryland Medical Center) Alcohol and tobacco products are commonly used in not only American s ociety, but in cultures around the globe.They have each continued to be advertised as enjoyable experiences, thus their social acceptability. Despite their prevalence and media allure, scientific evidence is irrefutable. Single and habitual use of nicotine and alcohol both affect the body in significantly negative ways. These substances are both linked to a variety of cancers, amongst other health issues. The forgo of these drugs results in mild to severe emotional discomfort. Typical behaviors include depression, irritability and apprehension. In addition, visible cues such as sweating and shakiness are common in withdrawal.Based upon scientific study, alcohol and tobacco use are practices not to be taken lightly. Their toxic effects on the human body are disregarded in American culture, however, it is imperative that every user understands each substance in its entirety. A nicotine addiction is quite different from an alcohol dependency, as nicotine seems to be primarily a physica lly unhealthy habit, and alcohol becomes a lifestyle. Nonetheless, each addiction is completely detrimental to one's health, and all risks should be considered before taking that first sip or smoke.

Tuesday, October 22, 2019

Essay Sir Arthur Conan Doyle

Essay Sir Arthur Conan Doyle Essay Sir Arthur Conan Doyle Sir Arthur Conan Doyle Introduction: English literature has many icons. One of these names is Sir Arthur Conan Doyle. The man who created Sherlock Holmes and get famous with it, the following to the essay that is summary of Doyle's life and his career. Main body: In Irish Catholic Family whom they lived in Edinburgh, 22nd May, 1859 Arthur Doyle was born. Family of Doyle was well respected in the Art, his father Charles, was an alcoholic for a long while, his Mother predominately pleased in telling her son outlandish stories. Doyle graduated form Stony Hurst College in 1786. Hi decided to take a medical degree at the University of Edinburgh instead. Doyle met Professor Dr. Joseph Bell, that person who inspired Conan to create his famous character, Sherlock Holmes. Sir started the writing in a short story named (The Mystery of Sasassa Valley). He returned to medical school in 1880. First time working as a doctor, Doyle employed from a medical officer's position abroad the steamship Mayumba, traveling from Liverpool to Africa. Then, stabilized in Plymouth, England for a while, then moved to Portsmouth and opened his first practice. He spent the next few years to organize his medical career, after that he give up the medicine altogether, in order to allocate rest of his life for writing and his faith. In 1885 Doyle married his first wife, Louisa Hawkins, the couple had tow children. Seven years later Louisa was diagnosed with tuberculosis. During the time that

Monday, October 21, 2019

Free Essays on Chiavalry

Chivalry. . . . . . . . . Today Chivalry is usually known as a moral system or an honor code. It originated in the 12th century when kings ruled the country, as a code to make peace. Now there is no king or queen monarchy, now there’s that wonderful thing that we call the Government. If you were to ask me if chivalry existed today I’d have to say that there are some examples, but there sure aren’t as many as there used to be. Back in the time when King Arthur ruled a lot of the people were loyal to their king and their country. Now our wonderful crime, racism, and hate conquer all systems. Some ways that you might be able to say that chivalry still is around is perhaps clubs, such as, basketball teams or baseball teams. The teams as well as the fans have great loyalty to their team. The fans will wait outside for days to get tickets for the big game. People pay to see fights on Pay-Per-View. And if you ever go to a Hawks game I’ll guarantee you that their fans will â€Å"tell off† anyone that is saying anything bad about their beloved team! Another way that you could find chivalry today would be all the Unions. Chicago Unions have plenty of hard working men and women in all sorts of trades. They are very loyal and proud (most of them!) of their work that they have done. Then you get the people that just want their paycheck. Those are the types that really don’t show much loyalty or contribute much to their job. Some ways that you could say that there is not really chivalry in today’s society is the slowly disintegrating church. Not nearly as many people are becoming involved in the church now as in earlier centuries. If you look at the data there is a big decrease in Ministers, Priests, Nuns, and Deacons. I know this because my Dad is becoming ordained to be a Deacon in about a year. After he is done doing all of the steps, he will become a deacon in the Catholic Church. I think that some people don’t care , but also I t... Free Essays on Chiavalry Free Essays on Chiavalry Chivalry. . . . . . . . . Today Chivalry is usually known as a moral system or an honor code. It originated in the 12th century when kings ruled the country, as a code to make peace. Now there is no king or queen monarchy, now there’s that wonderful thing that we call the Government. If you were to ask me if chivalry existed today I’d have to say that there are some examples, but there sure aren’t as many as there used to be. Back in the time when King Arthur ruled a lot of the people were loyal to their king and their country. Now our wonderful crime, racism, and hate conquer all systems. Some ways that you might be able to say that chivalry still is around is perhaps clubs, such as, basketball teams or baseball teams. The teams as well as the fans have great loyalty to their team. The fans will wait outside for days to get tickets for the big game. People pay to see fights on Pay-Per-View. And if you ever go to a Hawks game I’ll guarantee you that their fans will â€Å"tell off† anyone that is saying anything bad about their beloved team! Another way that you could find chivalry today would be all the Unions. Chicago Unions have plenty of hard working men and women in all sorts of trades. They are very loyal and proud (most of them!) of their work that they have done. Then you get the people that just want their paycheck. Those are the types that really don’t show much loyalty or contribute much to their job. Some ways that you could say that there is not really chivalry in today’s society is the slowly disintegrating church. Not nearly as many people are becoming involved in the church now as in earlier centuries. If you look at the data there is a big decrease in Ministers, Priests, Nuns, and Deacons. I know this because my Dad is becoming ordained to be a Deacon in about a year. After he is done doing all of the steps, he will become a deacon in the Catholic Church. I think that some people don’t care , but also I t...

Sunday, October 20, 2019

20 Classic Novels You Can Read in One Sitting

20 Classic Novels You Can Read in One Sitting 20 Classic Novels You Can Read in One Sitting 20 Classic Novels You Can Read in One Sitting By Mark Nichol You know that in order to become a better writer, you need to become a better reader and so polishing off some classic novels is in your future. But who has the time? You do. Nobody’s admonishing you to get your book report in within two weeks. But if you still feel pinched between the hour hand and the minute hand, ease into great English literature with these short novels (most have fewer than 200 pages): 1. A Christmas Carol, by Charles Dickens Spectral visitors take miserly businessman Ebenezer Scrooge on a tour of the past, present, and future to prompt his reevaluation of the wisdom of his skinflint ways in this Victorian fantasy that helped usher in the nostalgia-drenched Christmas tradition. To this day, innumerable stage adaptations knock elbows with ballet productions of The Nutracker Suite and singing of Handel’s Messiah. Dickens’s Hard Times is another relatively quick read. 2. Adventures of Huckleberry Finn, by Mark Twain The intrepid young hero, a half-feral but good-hearted boy, flees the deadly embrace of civilization, takes up with a freed slave and a couple of con men, and, with the assistance of one Samuel Langhorne Clemens, makes a library’s worth of observations about the human condition in one thin volume a triumphant survivor of censorship and political correctness. (The n-word pervades it quick, hide the children’s eyes and make reality go away!) See also The Adventures of Tom Sawyer, which this book is a sequel to, and Pudd’nhead Wilson. 3. Alice’s Adventures in Wonderland, by Lewis Carroll A young girl wanders into the woods and falls down a rabbit hole into a disconcertingly absurd hidden world in Oxford mathematician Charles Lutwidge Dodgson’s satirical romp, laced with contemporary caricatures and poking at problems of mathematical logic. Like many great works of art, it was a critical failure but a popular success and, in the long term, the critics have come around. See also the sequel Through the Looking-Glass. 4. Animal Farm, by George Orwell A modern fable by the author of Nineteen Eighty-Four relates what happens when communism comes to Manor Farm: â€Å"All animals are created equal, but some are more equal than others.† Orwell (birth name Eric Blair), a proponent of democratic socialism by definition, the antithesis of Stalinism wrote the story in response to his disillusioning experiences during the Spanish Civil War, when totalitarianism cast a shadow over socialist ideals. British publishers concerned about the manuscript’s frank condemnation of the United Kingdom’s World War II ally the Soviet Union rejected it, but you can’t suppress the truth down for long. 5. Around the World in Eighty Days, by Jules Verne Fastidious Victorian gentleman Phileas Fogg makes a foolhardy wager at his club: He will circumnavigate the planet in eighty days. With resourceful French valet Passepartout by his side and a Scotland Yard detective who mistakes him for a fugitive from justice on his heels, he sets out with his fortune, his freedom, and, most importantly, his honor on the line. These and other novels by Verne have, from the beginning, fired the imaginations of readers from all over the world, though poor early English translations led to them being long mischaracterized as juvenile pulp fiction. 6. Brave New World, by Aldous Huxley After an introduction to a horrifyingly regimented future â€Å"utopia,† readers meet John, a young man who has grown up in an isolated, unenlightened community before being brought back to civilization, which, shall we say, does not match his expectations. Huxley’s novel, one of the most celebrated in twentieth-century literature and also impressively high on the lists of books targeted for censorship depicts a future in which hedonism, not repression, is the greatest threat to humanity. 7. Candide, by Voltaire Everybody’s favorite scathingly funny French philosopher introduces a young man raised in indoctrinated, isolated innocence who is repeatedly blindsided by reality when he becomes a citizen of the world. Anticipating the antipathy with which secular and religious authorities would condemn his work, Voltaire published it under a pseudonym, but everybody knew who had done the deed. Candide was widely banned, even in the United States into the twentieth century high praise, indeed. 8. Cannery Row, by John Steinbeck A run-down street in seaside Monterey, California, is as colorful a character as any of the people who populate it in this sweet Depression-era story about a community of the world’s cast-offs. This semiautobiographical novel, a warm wash of nostalgia, also serves as a requiem for a lost world the author could never find again. Steinbeck often kept it short and bittersweet: Look also for The Moon Is Down, Of Mice and Men, The Pearl, The Red Pony, and Tortilla Flat. 9. The Catcher in the Rye, by J. D. Salinger Reading this mid-20th-century anthem of adolescent angst remains a rite of passage for high school literature students, who get a thrill out of reading one of the most frequently banned books of all time. The narrator’s sour sensibilities and his frank assessment of the world’s crapitude captivate many young readers, although the author (who exacerbated the allure of the book through his notorious reclusiveness) intended the book for an adult audience. Salinger’s other works include novellas and short stories, including Franny and Zooey, Nine Stories, and the twofer Raise High the Roofbeam Carpenters and Seymour: An Introduction. 10. Ethan Frome, by Edith Wharton This flashback novel immerses the reader in the tragedy of a romantic triangle, as the title character agonizes over his affection for his sickly wife’s cousin, who has come to live with them and help around the house. Warning: Things don’t end well. The critical reception to Wharton’s work was mixed, but those who praised it recognized it as a compelling morality tale (though based on a real incident and thought to allude to the author’s own unhappy marriage). 11. Fahrenheit 451, by Ray Bradbury In a dystopian future where firefighters ignite inflammatory books (that is, all of them) rather than suppress conflagrations, one member of the book-burning brigade, increasingly alienated in his decadent society, is lured to the light side. Bradbury initially denied that the theme of the story is censorship, fingering the boob tube for libracide instead, but he later graciously realized he could have it both ways. 12. Frankenstein, by Mary Shelley A scientist conceives the idea of creating a man constructed from body parts and bringing him to life but is disgusted by his creation, which, devastated by the scientist’s and others’ rejection as it struggles to learn what it means to be human, exacts vengeance. The novel, written by the daughter of philosophers who began working on it when she was still in her teens, initially received mixed reviews, but its stature has steadily grown, aided by its wealth of classical allusions and Enlightenment inspirations, not to mention its profound psychological resonance. 13. The Great Gatsby, by F. Scott Fitzgerald A young man gets caught up in the world of wealth during the Roaring Twenties, especially that revolving around the enigmatic millionaire Jay Gatsby, but he discovers how superficial and hollow the American dream is after observing the petty passions of the rich. Fitzgerald’s novel was well received but did not fare as well as his earlier works, and when he died in relative obscurity years later, he believed himself a failure. During and after World War II, however, The Great Gatsby experienced a resurgence, and it is now accounted one of the great American novels. 14. Heart of Darkness, Joseph Conrad A riverboat captain in the Belgian Congo, looking forward to meeting Kurtz, the manager of an isolated upriver colonial station, is devastated when the man he meets turns out to be quite different from the imagined ideal. Conrad’s story, overshadowed by Francis Ford Coppola’s loose film adaptation, the antiwar epic Apocalypse Now, should be read on its own merits. Though much praised for its psychological insight, is also considered one of the most potent criticisms of colonialism in literature. 15. Night, by Elie Wiesel The author’s harrowing account of his early adolescence spent in Nazi concentration camps during which his father, with whom he was incarcerated, gradually becomes helpless, and young Elie rejects God and humanity is full of raw, stark power. Its critical reception was complicated by various factors: It is a memoir that contains a great deal of fiction, and it was published in quite different forms in Yiddish, then a pared-down French translation, from which a further abridged English version was derived. But that form at least is widely acknowledged as great art. 16. The Picture of Dorian Gray, by Oscar Wilde A beautiful young hedonist sells his soul for the price of agelessness, while a portrait of him painted by an admirer marks his physical dissipation. Wilde’s first novel was attacked for its homoeroticism and the scandalously frank depiction of debauchery but was received more favorably when the author toned down the former. Rich with allusions to, among other works, Faust, The Picture of Dorian Gray stands on its own as a tragic morality tale. 17. The Red Badge of Courage, by Stephen Crane A young Civil War soldier overcomes his initial cowardice, but, despite the fact that he acts heroically in a later battle, his humanity is diminished. Crane, who finished the novel when he was only twenty-four (he would die just five years later after a series of debilitating lung hemorrhages), was celebrated for its authentic detail about the conduct of war, though he had never experienced it himself. It was also hailed as a triumph of both naturalism and impressionism, as it realistically portrays the ordeal of battle while achieving allegorical stature. 18. The Sorrows of Young Werther, by Johann Wolfgang von Goethe Written primarily in the form of a series of letters, this semiautobiographical story relates the tragedy of a young man who falls in love with a woman already betrothed to another. Although it made Goethe’s reputation at a young age, it also precipitated â€Å"Werther Fever,† prompting a fad of overwrought young people lamenting the vicissitudes of unrequited love, and Goethe later disavowed it and decried the Romantic literary movement it epitomized. 19. The Stranger, by Albert Camus This existentialist classic chronicles the nihilistic life of an apathetic man who aimlessly commits murder and, once incarcerated, renounces humanity, which he has passively estranged himself from. Camus’s portrait of a man without a soul was a manifesto of his belief that life is bereft of meaning, and that the efforts of humans to find meaning are futile. 20. Wuthering Heights, by Emily Bronte This complex melodrama about the compounded consequences of acting on selfish and vengeful motives has been overshadowed by Hollywood’s treatment of the thwarted love between a young woman named Catherine and her untamed foster brother, Heathcliff. But the story boasts an unflinching honesty about its deeply flawed protagonists, and though critical response to its publication was mixed, it has lived on as an expression of star-crossed ill fortune. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:30 Synonyms for â€Å"Meeting†5 Lessons for Mixing Past and Present TensePersonification vs. Anthropomorphism

Saturday, October 19, 2019

For or Against the thesis of The Dumbest Generation by Mark Bauerlein Term Paper

For or Against the thesis of The Dumbest Generation by Mark Bauerlein - Term Paper Example This was supposed to be a boon to the mankind, but is slowly turning out to be a bane. Lately, many researchers and experts have raised doubts over the positive impact of these technologies. One such argument is raised by Mark Bauerlein (2009) in his book â€Å"The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Dont Trust Anyone Under 30)†. The main thesis of the book is clearly stated in its subtitle: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Dont Trust Anyone Under 30). Bauerlein (2009) argues that the Millennials (generation born in 1980’s and 1990’s: age group of 12 – 30 years) have access to more technology and information than any other generation in the past, but they fail miserably to use that technology and information. They have failed to use the advents of the digital age to expand their knowledge and skills. Instead, the digital age seems to have contracted their knowledge and skills. This paper is an agreement with the above thesis and is aimed at proving the thesis right. The paper argues for the thesis of the book: â€Å"The Dumbest Generation†. The argument is supported by the numerous peer-reviewed articles. One of the main reasons that Bauerlein points out which has resulted in the poor state of the millennials is the fact that the digital media is intrinsic in nature. Books have been one of the main tools of passing on knowledge through the generations. But today’s under 30’s generation do not read books at all. Veteran English teacher Kelly Gallagher has pointed out that there is a widespread lack of interest in reading among students. Students read very less and as a result have no ability to comprehend what they read. As a result of lesser reading, there is a gap in the prior background and knowledge that the students posses. Hence, they are able to read what’s on the page but fail to understand or comprehend what it is.

Friday, October 18, 2019

The Comedy as a social criticism in The Cinema of Cantinflas Essay

The Comedy as a social criticism in The Cinema of Cantinflas - Essay Example The emergence of Cantinflas as an urban comedy provided a breakthrough for Mexican comedy (Hershfield, p.192). The basic theme for this comedy and all others in the time was social criticism. First, the comedy was presented in folkloric depictions that were targeting the local audience. Secondly, Mario Moreno, more popularly known as Cantinflas used a style that was well-known to the people to attract the audience he wanted to present his points. This made him popular among the Mexicans who took charge of his messages and acted on them. This paper is aimed at supporting the thesis that comedy as applied in the Cantinflas films and other Golden Age comedies in Mexico is a tool for social criticism (Shaw, p.68). Mario Moreno is a Mexican comedian is global known as the Cantinflas after his hilarious character he has portrayed in different films. He is represented in many of his films as a poor Mexican, who is overburdened by hard labor and poverty. In Ahà ­ està ¡ el detalle (There’s the Detail) (1940) he wears drooping pants that are held in position by a rope. His shoulders are free indicating that he is in a job to carry loads. This film, as interpreted by many analysts has the theme of poverty and oppression of the poor in Mexico (Hershfield, p.194). Cantinflas brings out this theme through the expression of poverty that he appears to be living in. The film criticises the social and political systems of the time that promoted the oppression of the poor in farms and their failure to help them rise from poverty. The folkloric depiction of most of the films during this time including those of Cantinflas and others like Allà ¡ en el Rancho Grande, despite providing the people with a social identity also gave them an extra thought. Most of the styles used were meant to keep away the foreigners from understanding the deeper meaning of the characterisation and the themes. This was an effort to have the Mexicans develop a home solution to

Case study Caterpillar Essay Example | Topics and Well Written Essays - 750 words

Case study Caterpillar - Essay Example Hence, community services were not in its agenda in the initial years of its establishment in the city of Piracicaba in Brazil. (Griesse, 39) Piracicaba is located in the deep interior of the state of Piracicaba which is the most industrialized as well as agriculturally advanced area of Brazil. Caterpillar entered the city of Piracicaba in 1970s as the first international firm setting up a business there. The setting up of a branch of a internationally known firm like Caterpillar came as a surprise to the city as the time when the big corporate house of United States made its entry into the city, the city was encountering a lot of economic and political problems. The decision of setting up business of Caterpillar in Piracicaba of Brazil under such turbulent economic and political scenario was not, however, random. A number of factors induced the world leader in the construction business and in the production of mining equipments, Caterpillar, to venture into the city of Piracicaba. Actually the location of the city and its small town environment attracted the executives of the firm to set up their branch in    Piracicab a. Apart from these, the officials from Piracicaba also undertook huge effort to convince the firm to set up a business there by saying that the process of industrialization could only solve the problems facing the city. (Griesse, 39, 40, 41)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In its initial years, Caterpillar went through a number of challenges in the form of several social and political movements that took place in Brazil in late 1970s and early 1980s. During this turbulent socio-political scenario, the company put its major focus on strengthening its feet in the city. Hence, it was little responsive to the process of volatile developments of the city in its social and political spheres. During its initial years of establishments, the company found it beneficial for its

Thursday, October 17, 2019

Guide to a Business Entry in China Assignment Example | Topics and Well Written Essays - 4250 words

Guide to a Business Entry in China - Assignment Example There are also other options available for Michael including an on line marketing, joint venture or wholly owned company. Whichever option Michael takes, the market is open for the cake industry. Michael’s Patisserie is a well-developed bakeshop in Australia and has a long experience in the business. The owner of the company is planning to expand the business to China. However, the company lacks the basic knowledge to guide the owner on the proper things to do for its entry to China. Moreover, the company needs additional resources to finance the export operations and is contemplating to apply for an export development grant from the government. The first thing to do is to assess the capability of the company to undertake foreign business. Generally, if a company is doing well in its own country, it can take a further step in foreign sales. The company must first learn the basic in exporting and should learn how the company can adapt to the international business environment. Upon having a basic understanding of the language of exporting, and you think that the company is ready, the next step is to develop a marketing strategy appropriate for the capital and structure of the business. An export strategy must be part of the business plan and everybody in the company should be aware of it. A well-developed export strategy identifies the export aims that match the capital resources required. It helps the company focus on the market identified and to respond to the quality service/product needed (Austrade) For example, the marketing strategy may begin with assessing why Michael’s Patissiere should export and what are the steps needed to achieve these goals. Now, you are about to be ready. The next thing is laying the groundwork by establishing the network of business contacts among export groups.

Mrs. Dalloway Essay Example | Topics and Well Written Essays - 1250 words

Mrs. Dalloway - Essay Example The first hint of difficulty is Mrs. Dalloways scattered thoughts as she moves back and forth in her mind between the present and the past. While her character is very clear, the narrative does not remain rooted on her, instead flitting back and forth between descriptions of the day and her internal reactions to them. It even takes time to drift into the minds of other people who see her or who are nearby until it finally drifts completely free to settle back down on Mr. Smith for a while. The novel is very difficult to read if you try to keep track of all the characters and details, but if you allow your mind to drift free a little bit like the narrative seems to do, then the book becomes much easier to follow. Part of what makes Mrs. Dalloway a difficult book to read is because of the way in which its written. The book is written like a constant stream of thought as it flows from one mind to another through the course of a day. Although the main action focuses mostly on Mrs. Clarissa Dalloway and Mr. Septimus Smith, there are many other characters introduced. Thats part of what makes the story so difficult. The reader has to learn how to quickly filter through which characters are important and which ones are just mentioned for the sake of moving the thought around, usually as it makes its way from Mrs. Dalloway to Septimus Smith and back to Mrs. Dalloway again. An example of this comes when Maisie Johnson asks Mr. and Mrs. Smith for directions in Regents Park. The narrative jumps into her head as she makes her way through the park until she is seen by Mrs. Dempster. Mrs. Dempster thinks about her and her likely prospects as compared to the life Mrs. Dempster has lived until she is distra cted by the aeroplane in the sky, which is also seen by Mr. Bentley. The way these transitions are carried out is very smooth. As Mr. Bentley watches the plane, he thinks of it as a symbol "of

Wednesday, October 16, 2019

SOCIOLOGY - Intellectuals and Revolutionary Politics Term Paper

SOCIOLOGY - Intellectuals and Revolutionary Politics - Term Paper Example Adam Smith in the Wealth of Nations describes this phenomenon in the following way: â€Å"proclaimed the principle of the ‘invisible Hand’; every individual, in pursuing only his own selfish good, [is] led as if by an invisible hand, to achieve the best good for all...† (Buchholz, 1999). Thus Smith underlines that in the first place of the modern Western society is selfish interests of every individual. Everybody thinks that the more money he earns the less problems he would have. Of course, some contemporaries think that in case they had a lot of money they would share it with poor people. In reality, even if a person succeeds and gains lots of money there are only a few who share it with the poor. It also can be argued that the modern world is being developed at full speed and it is necessary to earn money to keep pace with this progress. Moreover, world’s economics is being developed following the main principle: to make the greatest profits. From this p erspective, a root of monetary obsession of the modern Westerners is involuntarily dictated by external conditions. Furthermore, from the perspective of economics it may be claimed that â€Å"Money ...provides the measuring rod of values† (Buchholz, 1999). ... In order to define values, intellectuals claimed that there was an â€Å"interior need to penetrate beyond the screen of immediate concrete experience† (Shils 1972, p. 3). In such a way, money as a value is argued by Shils for sure. This value is relevant to modern society, but ‘beyond the screen of immediate concrete experience’ it is not a value. The members of the Western society hardly realize that a deep-rooted system of values is good, but it’s not the system to be deeply rooted. For example, in the earlier society the one of the basic values and an honor was to die for one’s country. This value could hardly exist in the ‘monetized’ society nowadays. Therefore if to discuss the deep rooted system of values of the Western society it can be metaphorically explained what this really means: â€Å"Everyone has a god, but not everyone is aware of who or what that god is†Ã‚  (Buchholz, 1999). Q 2 Romantic German nationalism as a tr igger of Nazi politics The upheaval of national consciousness is triggered by intervention of aliens in the territory of a certain nation. Romanticism and ‘wars of liberation’ of different classes in Germany triggered Nazi politics. From one perspective it may seem that there is nothing in common between Romanticism and Nazism. There is a perfect explanation of German nationalism that occurred under influence of Romanticism: â€Å"When, later, the last hopes which the German patriots had rested on liberation from the foreign yoke had burst like over-blown bubbles, their spirits sought refuge in the moonlit magic night and the fairy world of dreamy longing conjured up for them by romanticism, in order to forget the gray reality of life and its shameful disappointments† (Romanticism and Nationalism). Partially, German

Mrs. Dalloway Essay Example | Topics and Well Written Essays - 1250 words

Mrs. Dalloway - Essay Example The first hint of difficulty is Mrs. Dalloways scattered thoughts as she moves back and forth in her mind between the present and the past. While her character is very clear, the narrative does not remain rooted on her, instead flitting back and forth between descriptions of the day and her internal reactions to them. It even takes time to drift into the minds of other people who see her or who are nearby until it finally drifts completely free to settle back down on Mr. Smith for a while. The novel is very difficult to read if you try to keep track of all the characters and details, but if you allow your mind to drift free a little bit like the narrative seems to do, then the book becomes much easier to follow. Part of what makes Mrs. Dalloway a difficult book to read is because of the way in which its written. The book is written like a constant stream of thought as it flows from one mind to another through the course of a day. Although the main action focuses mostly on Mrs. Clarissa Dalloway and Mr. Septimus Smith, there are many other characters introduced. Thats part of what makes the story so difficult. The reader has to learn how to quickly filter through which characters are important and which ones are just mentioned for the sake of moving the thought around, usually as it makes its way from Mrs. Dalloway to Septimus Smith and back to Mrs. Dalloway again. An example of this comes when Maisie Johnson asks Mr. and Mrs. Smith for directions in Regents Park. The narrative jumps into her head as she makes her way through the park until she is seen by Mrs. Dempster. Mrs. Dempster thinks about her and her likely prospects as compared to the life Mrs. Dempster has lived until she is distra cted by the aeroplane in the sky, which is also seen by Mr. Bentley. The way these transitions are carried out is very smooth. As Mr. Bentley watches the plane, he thinks of it as a symbol "of

Tuesday, October 15, 2019

Studying in American university of Kuwait Essay Example for Free

Studying in American university of Kuwait Essay Established in 2003 by Amiri Decree 139, American University of Kuwait (AUK) is an autonomous liberal arts institution. Its campus is situated at the intersection of Salem Al Mubarak Street and Amr Ibn Al As Street in Salmiya district, Kuwait. In addition, AUK is a certified body by the council for private universities and the Ministry of Higher Education of Kuwait state. The administrative structure and educational standards are based on the American model of higher learning. The University strives at equipping students with essential skills for promoting critical thinking and value for diversity. One of the major motivations for applying at AUK is its educational quality and diversity. The fact that the medium of instruction is English, the university offers a serene environment for any English speaker. Consequently, students from around the globe can join, owing to the fact that English is the most widely spoken language. In addition, with its large garden enclosed by offices and classes, the campus design offers an open atmosphere for intensive learning. Apart from the design, its interactive and relaxing structures have greatly motivated me to study at AUK. This is mainly offered through pool tables and HD televisions found at a tent located at the main gate. AUK does not only offer curriculum activities, but also extra curriculum opportunities like athletics and clubs. Examples of athletics offered include, soccer, volleyball, basketball and table tennis, among others. Since the university values a multicultural and a lively campus involvement, students of different cultural background makes this a reality. Similarly, self-awareness and effective communication skills offered, leads to responsible, morally acceptable individuals in societies. Thus, I believe I will become a good ambassador of the institution. Moreover, the students clubs and associations play a crucial role in giving back to the community. This is through community service activities, where I can take part and at the same time create goodwill between the institution and the surrounding community. In summary, I am convinced that my relationship with the AUK administration will create a win-win situation. The modern facilities and the high-speed internet services do not only attract me, but will also make my life in campus lively and collaborative. The institution has IT developments that will ensure a rich learning environment. A wide range of degree programs offered in the institution creates a convenient space for diversity. Lastly, I find the university location quite peculiar. Surrounded by major malls and cafes with American style, the location is just one of a kind.

Monday, October 14, 2019

Research On The Importance Of Financial Planning Finance Essay

Research On The Importance Of Financial Planning Finance Essay The financial plan is an important part of both the business plan and of the entrepreneurs day-to-day management of operations. The financial planning puts the entrepreneur in touch with the realities of a financing request. This understanding will help clearly identify the amount of financing needed, the purpose for the funds, the length of time the funds are needed, and how the financing will be repaid. These issues are of key concern to the prospective financier Financial Plan The various operating plans prepared by the entrepreneur indicate where the firm is expected to go and how it will get there. The financial plan estimates and plans for the financial needed to implement these intentions. It, along with the market analysis and marketing plan, is the most critical component of the business plan. (Arthur and Stephanie, 1995) Some entrepreneurs might think of the financial plan as being strictly about the numbers, it is much more than that by providing a basis for making many decisions about the business. Decision such as how many employees to hire, what suppliers will be used, and what equipment will be purchased will be largely made while completing the financial plan. As is true with marketing and operations, one plan has to be streamlined with the other. The financial plan needs to reflect the marketing activities and the level of production that were outlined previously in the plan. (Arthur and Stephanie, 1995) Good financial planning helps a company maximize cash flow with pinpointed resource allocation and investment strategies. On the other hand, that means money can become tied up in long-term investments and investment strategies And if a companys strategic plan or financial plan ends up being woefully wrong, it may not have the money it needs to immediately rectify a problem. (Brian Boone, 2004) Its much harder to convince shareholders and stakeholders of a company how to properly execute the companys finances; its easier to get everyone behind a strategy, because its goal-oriented, not cash-oriented. But the two can be integrated. (Arthur and Stephanie, 1995) Financial plan calculation statements (shown in Appendixes) Business Plan A business plan is a document that is used to guide the new entity created by an acquisition or joint venture project. Business plans vary by project and are shaped by many considerations, but the basis of business plan is the development of the mission, goals, and objectives of the new entity consistent with the strategy, goals, and objectives of the acquiring or the parent company. The business plan includes a fairly detailed financial plan describing the timing and quantities of key financial variables with respect to revenues, expenses, capital outlays, and cash flows. However, providing performance targets and monitoring operational performance, linking management objectives and performance with operational performance, and describing a feedback and control mechanism to assess the new entity performance versus expectations and targets are value-added characteristics. The business plan is an important communication tool for delivering a consistent message concerning acquiring or parent firm expectations, goals and objectives, priorities, and operational targets of the new entity. Another useful function the business plan performs is to lay out requirements and issues that need to be addressed, coordinated, or resolved. Finally, as the environment and operating conditions change, the business plan provides the structure to evaluate the impact of changes on strengths and weaknesses of new entity. (John, 1999) A good business plan for a sound business concept can helps to achieve in business goals. It can saves the companys money and time by focusing on the business activities, and giving more control over the finances, marketing, and daily operating and helps to raise the capital of the company. (Rhonda, 2003) Bank loan Borrowed money is often the key to building and growing a successful small business. For independent business owners, however, courting lenders isnt always easy. Heres how to make a strong case and win over even the choosiest banks. By Matt Alderton. Small business owners can choose bank loan when they need to borrow money. But, if the owner having a bad credit record can be a big hindrance in terms of asking financial assistance in the future and this is a fact everyone should remember in making future loans. Messing up with the financial liabilities can land in with a bad credit record. It would be difficult to borrow money with bad record. Financial institutions like banks and even small lending organizations are strict with customers wanting to borrow money with bad record since it might be a bad investment for them. People in dire need of financial assistance with a bad credit record can just put them in the brink of bankruptcy. 5.0 Question 3.1 The companys projected sales are exceed the company objectives and the company accountant decides to advise the Board of Director later, therefore the companys financial plan may be ineffective because of the delaying release the information to the Board of Director. As there the demand is higher as the companys objective, the delaying to inform the Board of Director about the exceed sales, the director will unable to borrow loan from the bank because of the qualification may be failed. Mostly, bank wouldnt borrow loan to high-risk borrower due to the poor credit profile of the borrower, the bank would worried that the borrower might not affordable to payback for the loan if the company is almost facing a huge run out of funds. The financial plan will be ineffective and confused all the operating system of the production. Therefore, the company would face the problems like insufficient production resource and raw materials to produce goods to the customers, and the lack of fund to make payments like insufficiency to pay salary to workers or any other operating expenses. It will also cause the lack of confidential from the customer because of the lack of production material in the company. The poor financial planning might caused the company get into debts as well and it will lead to bankruptcy that failed of business. (1078 words)

Sunday, October 13, 2019

Oscar Wildes The Importance Of Being Earnest :: essays research papers

Principal Characters Jack Worthing, gentleman of the Manor House; also known as "Ernest" Celcily Cardew, Worthing's pretty young ward Miss Prism, Cecily's governess Algernon Moncrieff, Worthing's friend Lady Augusta Braknell, Algernon's aunt Gwendolen Fairfax, Lady Bracknell's daughter The Reverend Canon Chasublc, Rector of Woolton Story Overview While Algernon Moncrieff and his manservant prepared for a visit froi-n his aunt, the formidable Lady Bracknell, their conversation turned to the question of marriage. Observing the servant's somewhat lax views on the subject, Algernon declared, "Really, if the lower orders don't set us a good example, what on earth is the use of them?" This chat was interrupted by the unexpected arrival of Algernon's friend, Ernest Worthing Worthing was pleased to hear that Lady Bracknell - and her beautiful daughter Gwendolen - would be appearing for tea. But Algernon warned, "I am afraid Aunt Augusta won't quite approve of your bein here." Mildly insulted, Ernest demanded to know why. "My dear fellow," Algernon answered, "the way you flirt with Gwendolen is perfectly disgraceful. It is almost as bad as the way Gwendolen flirts with you." At this point Worthing announced that he intended to propose marriage to Gwendolen, but was taken aback by Algernon's response: "I don't give my consent." Worthing, would first have to explain a certain "Cecily" in his life. As evidence of this relationship, he produced a cigarette case left behind by Worthing on an earlier visit - devotedly inscribed from "Cecily" to her loving "Uncle Jack." "Well," admitted Worthing, "my name is Ernest in town and Jack in the country." It happened, he said, that Cecily was his ward, who lived in his country home under the watchful eyes of a stern governess, Miss Prism. But to escape the stuffy constraints of country living, Jack had invented an alter ego: " . . . In order to get up to town I have always pretended to have a younger brother of the name of Ernest, who lives in Albany, and gets into the most dreadful scrapes." Thus, Jack was often "called away" to the city to "rescue" irrepressible Ernest. Smiling, Algernon now confessed that he too was a "Bunburyist," a friend of the equally fictitious "Bunbury," a "permanent invalid," whom he visited whenever he chose to get away. When Lady Bracknell and Gwendolen arrived, Algernon took his aunt aside, leaving "Ernest" and Gwendolen alone. "Miss Fairfax," Worthing stammered, "ever since I met you I have admired you more than any girl - I have ever met since - I met you.

Saturday, October 12, 2019

Stress, The Double-Edged Sword Essay -- Biology Essays Research Papers

Stress, The Double-Edged Sword Stress, it is a part of our life that we can't not avoid or escape. There probably isn't anyone in the world today that hasn't dealt with it. It dwells in the work place, at school, in the home and most importantly, in you. So what is stress? And why do we have something that does us so much harm? Simply put, stress is an adaptive response, your body's response to an emotionally disturbing, disquieting or threatening event (1). Often times, it is the tension caused when demands from work, family and oneself can't not be met. Not to say stress is a recent disorder among humans, in fact, all organisms experience it. Stress is a part of the 'fight or flight' response, usually the result of threatening or worrisome event. The body increases the heart rate, blood pressure and respiration rate, preparing in the event of actually needing to fight or retreat (1). For most animals, stress tends to come from acting out of self-preservation. The fleeing rabbit experiences stress as it bolts for the safety of its hole. In fact, without it, the rabbit might not survive. The surge of energy from the stress of spotting an attacking predatory might be the difference between safety and death. Early humans probably experienced stress in similar fashions. The attacking lion is a stressor enough to make the fleeing caveman run a bit faster, or fight back with more force. But unlike animals, humans experience stress another fashion, it is the stress that comes with thinking, whether it's about the future or the present. The caveman might have been stressed when the angry bear came charging up but he might also hav e stressed over an unsuccessful hunt and the prospect of having no food for several days. The s... ....coolware.com/health/medical_reporter/stress.html 2) Stress Free Net, http://www.stressfree.com/stress.html 3) Endocrinology and Stress-Related Disease , http://www.endo-society.org/pubaffai/factshee/stressrd.htm 4) How to Survive Unbearable Stress, Information on stress in easy to understand terms http://www.teachhealth.com/#stressscale 5) ABC News.com , Report on how stress may add to aging http://www.abcnews.go.com/sections/living/DailyNews/stress_aging990920.html 6) Development of the Cerebral Cortex: Stress and Brain , http://info.med.yale.edu/chldstdy/plomdevelop/development/January99.html 7) Doctor's Guide: Global Edition , http://www.pslgroup.com/dg/67e66.htm 8) Psycheducation.org, http://www.pslgroup.com/dg/67e66.htm 9) Getting There: Dealing with Stress , http://www.campuslife.utoronto.ca/handbook/06005-Stress.html

Friday, October 11, 2019

AT&T Case study Essay

1. Review AT&T’s past financial policies and financing choices. Were these appropriate for the nature of the business? AT&T Corp., one of the largest companies in the United States, has had a long and storied history. Initially, AT&T operated as a monopoly, but in 1982, Justice Department, broke up the company into individual companies. Prior to divesture (in 1981), AT&T was the largest private company in the world and despite many challenges, AT&T remained an archetypical â€Å"widow-and-orphans† stock for a long time. The term â€Å"widows and orphans† was used to describe stocks with a relatively high degree of safety and dividend income and numbers from exhibit 1speak for themselves. By 1982 the company increased all its key financial indicators. Revenues and operating earnings increased 12% and 6% respectively comparing to year 1981. In ten years, the company raised its revenues, net income, cash and assets more than 2 times. It`s worth to mention that AT&T was able to reduce its total outstanding debt by $ 725 mil and at year-end, the company`s debt ratio stood 42.3% down from 46.7% in 1980. In addition, AT&T neither cancelled nor lowered dividends, and only increased dividend per share by 10% annually. Aforementioned facts suggest that company`s financial policies and financing choices were appropriate for the nature of the business and that AT&T was one stable, reliable and profitable companies in the world by 1982. 2. In what fundamental ways will AT&T’s business change in the near future? Throughout most of the 20th century, AT&T held a monopoly on phone service in the United States. In 1982, through an agreement between AT&T and the U.S. Department of Justice, AT&T agreed to divest itself of its local telephone operations but retain some of its businesses. The principal provision of the antitrust settlement was that the corporation would be split into seven completely independent regional corporations. Each regional company would continue to provide local telephone and other telecommunication services in addition to ability to sell telephone equipment. The remaining or new AT&T would focus on long distance, R&D and manufacturing arms. 3. In view of AT&T’s changing strategic and economic environment, what debt policy would you recommend? What other financial policies are appropriate for the â€Å"new† AT&T? What are likely to be the consequences of these financial policies? The new â€Å"AT&T† was no more monopoly and the company`s management group faced new challenges. First of all, I think that when AT&T was monopoly, managers were averse to risk and led more financially conservative policy. After divestiture, it was clear that the external environment changed and effective actions needed to be taken to beat off intense competition. Moreover, there were several serious questions about future profitability of the new AT&T divisions (especially Western Electric) and it was not clear whether they would be able finance their operations in competitive markets. Taking into consideration above stated facts, at that phase I would recommend to shift gears from debt financing and switch toward equity financing. In addition to the change in financial policy, I would also recommend considering a new acquisition strategy to reach more diversified portfolio and to broaden the company’s scope in other areas.

Thursday, October 10, 2019

Internet Jurisdiction Essay

In his article, Wolf (1999) explained how jurisdiction may be acquired through over persons who operate and use internet websites. By applying the rules enumerated in Wolf’s article to a popular bit torrent search engine based in Sweden called â€Å"thepiratebay. org†, we see that no jurisdiction may be acquired over the users or the operators of the website because 1) there is a minimal level of interactivity among the users; 2) the users and operators of the website do not engage in commercial activities; and 3) the website does not provide contact details that would allow future business transactions to take place. Personal jurisdiction is an issue because it allows the court to prosecute any criminal activity that occurs because of the use of the website. It also allows the court to impose civil liabilities on any user operator who might have caused damage to a resident of place where the court exercises jurisdiction. In ordinary procedure, personal jurisdiction is acquired by either the arrest of the culprit in criminal cases or the service of summons on the defendant in civil cases. In special cases where culprits are not residents of the forum state, the court would have to use this long-arm jurisdiction in order to punish those responsible for the illegal activity. The interactive-passive use test states that courts have to look into the nature of the transactions made by the users of the website. If the website allows users to have a â€Å"two-way online communication which fosters an ongoing business relationship†, the court may acquire personal jurisdiction over the operators of the website. However, is the website merely provides information without any other interaction, the court may not exercise jurisdiction. The key question to be asked would be: is the website operator doing business in the forum state? If yes, then the court has jurisdiction over the operator. Based on his analysis of Cybersell, Inc. v. Cybersell, Inc. , 130 F. 3d 414 (9th Cir. 1997), Wolf mentions that mere advertising is not enough to give the court jurisdiction over the operators of the website. It has to be shown that the operators â€Å"actually sold their products in the forum state†. Once again, we see that actual business must be performed before the court can claim jurisdiction over the website operator. This is because it is only the act of engaging in actual business where the website operator is deemed to purposely avail of or submit himself to the jurisdiction of the forum state.

Wednesday, October 9, 2019

Maasai Culture v American Culture

In the tribal villages of eastern Africa the Maasai marriages are arranged by the elders without ever first consulting the bride or the mother of the bride to be. Unlike, that of my own culture in the United States of America, where I am free as a citizen to choose whomever I may choose to marry and when and if I may marry. Polygyny is that of which is practiced in the Maasai culture, as an ideal that is achieved only by that of the elder men of the tribe. Unfortunately, as a result ofthemen being much older at the time of marriage, most women become widows, knowing that it is understood that they should never remarry again. Although, I myself practice monogamy, as it is tradition in my culture and that of what is expected by me, my community, and my family. A young girl's childhood in Maasai culture is dominated by a strict avoidance of her father and other elders. Her marriage prospects and her family's reputation hinges on her ability to develop an accurate sense of respect in her community. She is socialized from birth to accept her service to her future husband as an elder and to all other elders in the community. The father is the key figure in the patriarchal family. Theoretically, his control is absolute only to the interference by close senior elders. It is tradition in Maasai culture that as long as the father is alive, no son has final control over his cattle or over his choice in marriage. It is practiced that as the younger men of the community age, the older men begin to rely on their sons to take over the management of the family. After a husband's death, the widow is then subordinate to her sons in the management of her herd. If she has no sons; she is unprotected. As this idea is not practiced in my own community, where typicallythe roles of the head of house hold is shared among husband and wife equally. Inheritance of property and land is dispersed thru the doctrine of a will written out before death or handled in the courts of law. Although, respect is greatly admired and sought out upon in my community, it does not determine the stance of potential marriages and families in the community. A young girls childhood is shared by the love and affection of a girl’s father and elders, not that of fear and solitude. Love, high morals, and affection is that of which typical childhoods are instilled with upon their growing up in my society. Similar to that of my own culture, the marriage ceremonyis one of the longest and most celebrated ceremonies in the Maasai community. It begins by a man showing interest in a woman and giving her a chain, called an olpisiai, similar in retrospect as that of an engagement ring in American society. Likewise, as the word of this proposal circulates the family as well as the community waits for the initial proceedings to begin. The Maasai man does this by finding women of his own age who will bring a gift of alcohol to the mother of the girl. This first stage called esirit enkoshoke indicates to everyone that the girl is now engaged. After some odd time, the man has to make his intentions clear again once more. By presenting a gift of alcohol to the girl's father, the man has shown this once again, as the alcohol will be brought by the same women who brought the other gift of alcohol to the women earlier. The gift of alcohol is called enkiroret, which the father of the intended bride drinks with his brothers and then summons the man asking him to declare his initial interest and to speak of the woman he wishes to marry. If the family agrees to the man's request, both parties officially establish a relationship, and the wedding planning begins to take foot. In the Maasai community and as in mine, marriage is considered very important. However, when two people are brought together to become a husband and wife in the Maasai community, the newlyweds are expected to live with each other forever; divorce is not an option. Once the Maasai man has chosen and paid for his wife he is then allowed to bring gifts to the woman's family. By first giving the presents as he sees fit, to a final point where it will become clear to those in the community that he has taken an interest in the well-being of the girl's family and that she is not to be readily available. These gifts the Maasai man has given to the girl will create the bride-to-be’s dowry, the purpose of which is not to create wealth for the bride's family, but rather to legalize the marriage. By the man putting his mark on that family, he is making itso that if anyone else tries to approach the family and offer a bride price, it will have been made clear that the girl has already been given away to another family and is spoken for. Like that of an engagement ring or wedding band worn by both the men and women in my community, as it is displaying to everyone that they are spoken for and are not available to others in the community. As the wedding day begins in Maasai culture the groom brings the bride price, including three cows, of which two are female and one is male and all are black, and two sheep, one female and the other male. The male sheep is to be slaughtered during the wedding day to remove its rich fats and oils, which will then later be applied to the wedding dress. The remaining’s of the oil is put in a container for the bride to carry to her new home after the wedding in her husband's kraal. The morning of the wedding, the bride's head is shaved and anointed with lamb fat. She is decorated similarly to that of my own culture by beautiful beaded decorations, and her wedding dress. Although unlike wise, her dress is made by relatives in the community and her mother, making the wedding dress an expression of community, not individuality. The bride is also blessed by the elders using alcohol and milk, and she is led from her family's kraal to her new home, in the kraal of her husband. There, she will enter the house of her husband's mother, where she will stay for the next two days, during which time the groom may not sleep with her or eat food in the house she is staying in. Finally, after those two days, the wife's head is shaved once more by her husband's mother, and the wedding ceremony is finally over; the man and woman are married elders. Concluding that although both cultures differ greatly in their practices and expectations there are still similarities to be understood. Both cultures dually express and display their affection towards one another in some public manor or display. Even if our ideals and morals are different, the feelings that everyone wants to be with their true love forever is evident.